4 WAYS TO SURVIVE THE ONSLAUGH OF GOOGLE PENGUIN UPDATE
There was a time when digital marketers are able to exploit the internet by increasing their website’s ranks through backlinks. All this changed in 2012, when Google introduced the Penguin update.
What is Google Penguin and why is it important?
Basically, Google Penguin update is an algorithm that detects link spams in websites and prevents it from gaining rank, thereby preventing companies from exploiting the backlink spam. Initially, Google Penguin would run a scan at a specific time interval. But an update introduced recently made the Google Penguin work in real-time, which means it can re-index pages on a constant basis.
The recent update made it tough for SEO practitioners to survive the new SEO world. Here are some tips that brands and companies can utilize if you want to survive the onslaught of the new Google Penguin.
Integrate natural links
Avoid buying and creating links for the sole purpose of increasing social success. With the recent Google Penguin update, SEO practitioners should instead use natural links and set real link parameters for their sites.
Differentiating your brand from the competition in digital marketing would essentially be proportional to SEO conversions. There are a number of keyword niche finders available that you can use to determine which keywords will work best for your brand and ultimately, SEO rank.
Content and User intent
You have to make sure that your website’s content is exactly what the users are looking. Make use of keywords that you think will be typed in by your prospective users in their queries. This may not essentially lead to higher rate, but it does increase the site’s traffic.
Ads may not always be a good idea
It’s understandable that one would want ads in their websites for profit. However, you have to be really keen-eyed in choosing which ads can be seen in their websites. Faulty ads and those that trick users into clicking them will eventually lead to your website being penalized on search rankings.